Debuting in the first-ever Lexus LC and all-new LS, the brand has announced "Lane Valet", something they call "a breakthrough innovation that every driver will appreciate". According to Lexus, Lane Valet is activated by the touch of a dashboard button. "We're just trying to give everyone the best possible driving experience". It's pretty annoying, so Lexus has developed a technology to combat that.
"This advanced system will improve traffic flow by assisting the movement of slower moving vehicles from the left lane into the more appropriate right lane, which, in turn, helps make the highway safe and more enjoyable for all parties".
Lexus Lane Valet relies on two big automotive advancements - autonomous driving and vehicle-to-vehicle (V2V) communications. It's also certain to raise many questions - if not cause outright panic - about safety, liability, and the ethics of remotely taking control of another vehicle without that driver's prior knowledge.
But then again, isn't it all worth it to keep the fast lane clear of slow, inattentive drivers? This broadcast spot for Lane Valet-out of ad agency Team One-will air this Saturday (4/1) during the NCAA Men's Final Four Game 2 on CBS, on Comedy Central and during an encore presentation of Saturday Night Live on NBC.
This "imaginary" optional feature is being rolled out on all Lexus models on April 1, 2017, a.k.a. April Fools' Day.
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